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Regional Digital Marketing Manager - EMEA

161483
Dublin, Ireland, Ireland
Oct 12, 2021

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Job Description

Description

We are looking for a Regional Digital Marketing Manager - EMEA who will be responsible for defining and implementing marketing programs that capture and nurture leads across multiple channels. In this role, the ideal candidate will be working closely with the global corporate communications team, business unit leaders and regional sales and channel teams to deliver marketing programs, with strong focus on getting the right messages in the right format to the right communications channel at the right time.

The ability to drive and work in cross-functional teams will be key, while at the same time understanding the challenges of both the customer base and the sales teams will help enable practical and effective marketing activities.

The ideal candidate will have a proven track record in a marketing role in the technology industry, particularly in EMEA. He/she should have in-depth understanding of marketing automation and analytics features as well as awareness of market trends in Europe and their impact on marketing programs and initiatives.

 

Regional Demand Creation Manager duties and responsibilities:

  • Delivering strategic marketing plans as well as developing, and implementing offline and online marketing campaigns designed to build lead generation
  • Creating impactful nurture programs to improve conversion rates from leads to opportunities 
  • Defining marketing goals and KPIs
  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs
  • Implementing campaign best practices for delivering on KPIs
  • Managing distributor Marketing partners, campaigns and budgets
  • Ensuring alignment of messaging and collateral development with corporate branding and visual identity
  • Working closely with regional sales and channel teams to drive demand and lead generation for Xilinx products
  • Supporting the overall marketing team goals and programs

At Xilinx, we are leading the industry transformation to build an adaptable, intelligent world. ARE YOU bold, collaborative, and creative? We develop leaders and innovators who want to revolutionize the world of technology. We believe that by embracing diverse ideas, pushing boundaries, and working together as ONEXILINX, anything is possible.

Our culture of innovation began with the invention of the Field Programmable Gate Array (FPGA), and with the 2018 introduction of our Adaptive Compute Acceleration Platform (ACAP), has made a quantum leap in capability, solidifying our role as the adaptable platform supplier of choice. From the beginning, we have always believed in providing inventors with products and platforms that are infinitely adaptable. From self-driving cars, to world-record genome processing, to AI and big data, to the world's first 5G networks, we empower the world's builders and visionaries whose ideas solve every day problems and improve people's lives.

If you are PASSIONATE, ADAPTABLE, and INNOVATIVE, Xilinx is the right place for you! At Xilinx, we care deeply about creating significant development experiences while building a strong sense of belonging and connection. We champion an environment of empowered learning, wellness, community engagement, and recognition, so you can focus on work that matters - world class technology that improves the way we live and work. We are ONEXILINX.

 

Requirements and qualifications:

  • BA/BSc Degree qualified in technology-oriented topic or equivalent working experience
  • >7 years of experience as a Marketing Manager, ideally with regional responsibility
  • Proficient in marketing automation and analytics features (Marketo experience preferred)
  • Proven success in managing complex and multi-faceted marketing programs and driving them through to completion
  • Strong collaboration skills and ability to interact effectively with people at all levels of the company, including executive staff
  • Ability to understand, localize and clearly communicate the company’s strategy and technology
  • Self-starter who can work autonomously as well as in a collaborative team environment
  • Experience with organizing local and regional events
  • Experience of working with cross functional teams and partners spread across Europe and North America
  • Outstanding communicator and creative thinker or strong communication capabilities with senior stakeholders in Sales, Marketing and Channel
  • Experience with marketing tools and software (for example Marketo, ON24, Tableau)
  • Good knowledge of digital marketing tactics and best practices
  • Team player
  • Strong project management skills
  • Strong people management skills
  • Strong interpersonal and communication skills (to gain buy-in from regional sales team to drive the success of regional marketing initiatives)
  • Strong decision-making, business acumen and project management skills
  • Ability to travel 25 – 30% (post COVID)
  • Prior experience in the semiconductor industry is a bonus
  • Preference for the candidate to be located either at our UK or Dublin office
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