The position of Senior Product Marketing Manager in Product Planning and Competitive Analysis will play a key role in the definition of Xilinx's ACAP, SoC & FPGA product families. This position requires an experienced marketing and product management professional who is capable of analyzing the needs of Xilinx's key customers, end-market trends, and competitive offerings to define the next generation of products which maximize Xilinx's revenue and margin while minimizing time-to-revenue and development costs.
Capable of becoming the subject matter expert in technology focus areas in one or more of these areas: Heterogeneous Application Acceleration (including FPGA, CPU, GPU, Accelerators), High Speed Interfacing (SerDes, Memory, IO), and Software Architecture and Development Flows. Expected to become a strong contributor in one or more of these areas within 3 months.
Capable of analyzing end market trends and competitive offerings to create inbound competetitve analysis and outbound competitive positioning collateral.
Will demonstrate the ability to work collaboratively with peers in the planning team, vertical marketing teams and target customers to identify key applications and corresponding business plan and forecasts, that offer a significant revenue opportunity for Xilinx.
Can think clearly and logically in order to consolidate requirements and define specific products that meet the feature, cost, and availability requirements of the key applications and document these requirements in a Market Requirements Document (MRD) for silicon and solutions. Must be able to make the tough decisions and unambiguously state that a feature is either in or out of the product.
Must be able to understand what is required to deliver the "whole product" for the device family and ensure that the wider organization is executing to a complete plan, including the requirements for development tools, IP cores, demonstration boards, etc.
Must develop a close working relationship with engineering to determine development cost and schedule, and make the necessary trade-offs. In this role the person must negotiate product features appropriately and refine the marketing requirements into a final plan of record as documented in a Product Requirements Document (PRD).
Can present confidently in a clear and concise manner to both executive level and technical audiences.
Uses good judgment and is able to operate in a dynamic environment and manage changes to the plan of record as additional requirements are identified or technical issues arise.