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Senior Director, Marketing-Campaign Management

158523
San Jose, CA, United States
Jun 1, 2020

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Job Description

Description

At Xilinx, we are leading the industry transformation to build an adaptable, intelligent world. ARE YOU bold, collaborative, and creative? At Xilinx, we hire and develop leaders and innovators who want to revolutionize the world of technology. We believe that by embracing diverse ideas, pushing boundaries, and working together as ONEXILINX, anything is possible.

Our culture of innovation began with the invention of the Field Programmable Gate Array (FPGA), and with the 2018 introduction of our Adaptive Compute Acceleration Platform (ACAP), has made a quantum leap in capability, solidifying our role as the adaptable platform supplier of choice. From the start, we have always believed in providing inventors with products and platforms that are infinitely adaptable. From self-driving cars, to world-record genome processing, to AI and big data, to the world's first 5G networks, we empower the world's builders and visionaries whose ideas solve every day problems and enhance people's lives.

 


If you are PASSIONATE, ADAPTABLE, and INNOVATIVE, Xilinx is the right place for you! At Xilinx we care deeply about creating meaningful development experiences while building a strong sense of belonging and connection. We foster an environment of empowered learning, wellness, community engagement, and recognition, so you can focus on work that matters - world class technology that improves the way we live and work. We are ONEXILINX.

 

Job Description

 

The Director of Campaign Management is responsible for overseeing and coordinating Xilinx’s campaign planning, execution and measurement processes. He or she is responsible for the cross-company campaign hierarchy and for individual campaigns within this hierarchy for a specific line of business.

 


Responsibilities

 

• Define common campaign structure and elements to be used across the company
• Document the responsibilities of various functions during the campaign planning and execution lifecycle
• Work with business unit, product, marketing and sales leaders to shape campaign themes for a yearlong timeframe
• Coordinate with key functions as they fulfill on the programs that comprise a campaign (reputation, demand creation, sales enablement, market intelligence), and the tactics that comprise these programs
• Act as an ombudsman for questions on campaign priorities, responsibilities, resources and timing
• Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds
• Coordinate with CMC head for campaign budget allocation and with sales for ongoing business reviews

 


Organizational Interlocks

 

• VP, Corporate marketing and communications
• Sales leadership
• Business unit leaders
• Product marketing
• Demand center
• Marketing operations
• Marketing/corporate communications
• Sales operations


Technologies Supporting the Role


• Marketing resource management
• Marketing automation
• Sales force automation
• Business intelligence
• Web analytics

 


Success Metrics

 

• Campaign impact on pipeline and revenue
• Achievement of individual program goals
• Achievement of tactical goals
• Campaign project performance (planning accuracy and adherence to plan)
• Budget control
• Stakeholder satisfaction

 

 

Education

 

• Bachelor's degree required
• Master's degree/MBA preferred

 

Background/Experience

 

• 10-15 years of marketing experience across multiple roles
• Strong understanding of the organization, its offerings and its culture is critical
• Sales or product development experience a plus
• Budget planning and operations experience strongly preferred
• Project management experience a plus

 

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