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Marketing Data Analyst

Saggart, Ireland, Ireland
May 19, 2020


Job Description


Marketing Data Analyst

Xilinx Ireland is hiring a Marketing Data Analyst to join our Wired and Wireless Group (WWG) Business Management & Pricing team based in our EMEA HQ in Dublin, Ireland.

This is a newly created position where the initial focus will be to develop analytics and reporting toolsets for the Marketing team to support the Wired and Wireless business strategy. Over time, you will learn and introduce AI and machine-learning techniques to help take business decision-making to a new level.

You will work on a number of key strategic data-focused projects and be the “go-to” person for business and data analysis within this team.


As a Data Analyst you will derive meaningful and impactful insights from the Xilinx data-set. This will include:

  • Create an inventory of the tools, data-sets and data-sources available in the company and select the best options for the function.
  • Meet with customers and stakeholders to understand their requirements and issues relating to current implementations.
  • Develop a good understanding of the business and how it is reflected in the data.
  • Identify gaps and deficiencies on the data, tools and processes and work to close these gaps, including securing budget and cross-functional alignment.
  • Data Cleansing and Processing - clean, massage and organize data for analysis.
  • Develop standard scheduled, on-demand and ad-hoc reporting to support the business motion.
  • Support key initiatives with ad-hoc data-extraction, manipulation, deep-dives and visualization.
  • Demonstrate solid business and financial acumen when analysing financial impact.
  • Develop and be responsible for the Marketing SharePoint site – impose structure, discipline and data-integrity.

Develop the role to leveraging Xilinx own AI and Machine-Learning technology and techniques to drive a quantum leap in data analytics:

  • Become a thought leader on the value of data by finding new features or products by unlocking the value of data.
  • Break difficult, open-ended, badly defined problems into small, actionable steps and resolve them.
  • Collaborate with the Data Scientists in Xilinx Labs to leverage the company’s own technology and expertise to accelerate the algorithms that deliver crucial business insights.
  • Identify new business questions that add value - develop new analytical methods and machine learning models to answer them.


  • Bachelor's degree in Mathematics, Statistics, Computer Science, Data Analytics or related field.


  • Previous experience as Business Analyst, Data Analyst, or related occupation would be beneficial.
  • In-depth analysis of complex business situations
  • Experience in the creation of models and reports providing interpretation and insight into business data using various analysis.
  • Knowledge of some of the following tools would be an advantage; OBIEE, APEX, Tableau, Microsoft Power BI, JavaScript, Python, R, Matlab, HTML, PHP, SQL. Also, exposure to virtualized cloud services like AWS or Azure, and Machine-Learning techniques and algorithms (e.g. k-NN, Naïve Bayes, SVM, Decision Forests)


  • Data-oriented with strong mathematical and analytical skills. Enthusiastic about developing new skills and breaking new ground.
  • Comfortable working on fluid, dynamic and ambiguous projects, where tasks become clearer as the project progresses.
  • Self-motivated, analytical & meticulous individual who can work with minimal supervision.
  • Have strong oral and written communication skills with ability to communicate effectively across different teams and with internal and stakeholders.
  • A strategic thinker: Able to link smaller details to the broader strategic picture—such as, business goals, brand, customer attributes, and risks.
  • A fluid communicator: Articulate complex concepts in a clear, concise audience appropriate manner. Build consensus among cross-functional teams and influence decision making within senior-level audiences.
  • A strong team player: Work effectively with teams across different regions and functions. Build trust with and support from all levels of the organization.
At Xilinx, we are leading the industry transformation to build an adaptable, intelligent world. ARE YOU bold, collaborative, and creative? At Xilinx, we hire and develop leaders and innovators who want to revolutionize the world of technology. We believe that by embracing diverse ideas, pushing boundaries, and working together as ONEXILINX, anything is possible. 

Our culture of innovation began with the invention of the Field Programmable Gate Array (FPGA), and with the 2018 introduction of our Adaptive Compute Acceleration Platform (ACAP), has made a quantum leap in capability, solidifying our role as the adaptable platform supplier of choice. From the start, we have always believed in providing inventors with products and platforms that are infinitely adaptable. From self-driving cars, to world-record genome processing, to AI and big data, to the world's first 5G networks, we empower the world's builders and visionaries whose ideas solve every day problems and enhance people's lives. 

If you are PASSIONATE, ADAPTABLE, and INNOVATIVE, Xilinx is the right place for you! At Xilinx we care deeply about creating meaningful development experiences while building a strong sense of belonging and connection. We foster an environment of empowered learning, wellness, community engagement, and recognition, so you can focus on work that matters - world class technology that improves the way we live and work. We are ONEXILINX
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