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Senior Director, Data Center Strategic Marketing

156835
San Jose, CA, United States
Jun 26, 2019

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Job Description

Description

At Xilinx, we are leading the industry transformation to build an adaptable, intelligent world. ARE YOU bold, collaborative, and creative? At Xilinx, we hire and develop leaders and innovators who want to revolutionize the world of technology.  We believe that by embracing diverse ideas, pushing boundaries, and working together as ONEXILINX, anything is possible.

Our culture of innovation began with the invention of the Field Programmable Gate Array (FPGA), and with the 2018 introduction of our Adaptive Compute Acceleration Platform (ACAP), has made a quantum leap in capability, solidifying our role as the adaptable platform supplier of choice.  From the start, we have always believed in providing inventors with products and platforms that are infinitely adaptable. From self-driving cars, to world-record genome processing, to AI and big data, to the world’s first 5G networks, we empower the world’s builders and visionaries whose ideas solve every day problems and enhance people’s lives.

If you are PASSIONATE, ADAPTABLE, and INNOVATIVE, Xilinx is the right place for you!  At Xilinx we care deeply about creating meaningful development experiences while building a strong sense of belonging and connection. We foster an environment of empowered learning, wellness, community engagement, and recognition, so you can focus on work that matters – world class technology that improves the way we live and work.  We are ONEXILINX.


Role Responsibilities:

  • Develop and lead a marketing team to position Xilinx as the adaptable intelligence platform leader in Data Center market
  • Create a comprehensive strategy to win in the datacenter markets in alignment with the seven strategic workloads.
  • Manage an investment budget for all marketing activities and drive for the best ROMI to meet an aggressive sales target
  • Develop cohesive outbound and inbound co-marketing GTM campaigns with strategic ISVs
  • Create and lead Xilinx positioning, outbound messaging, and PR strategies to achieve ecosystem brand awareness
  • Develop, define and drive Xilinx and key eco system partner marketing story -  messaging and positioning the partnership for long term win win strategy.
  • Drive executive presentations and platform messaging, and support key technical campaigns and presentations
  • Develop a digital strategy including Xilinx.com, Xilinx Forums and other communities; define and create a world class customer experience specifically geared towards software application developers

 

Key Success Factors:

  • Market positioning, brand strategy and digital strategy expertise in complex technology markets, preferably semiconductors
  • Strategic and relentless focus on ROI and relevant marketing metrics
  • Proven organizational leadership and change management track record
  • Effective cross-functional collaboration skills particularly with Product & Vertical Marketing, Market Development, and R&D
  • Fast and continuous learner with passion for building world-class teams, culture, and best in-class processes/practices to deliver consistently excellent results
  • Decisive decision-making based on clear & creative thinking, data analysis, and experience
  • Strategic thinking and ability to execute strategy with agility and flexibility on tactics
  • Actively seeks and embraces great ideas from any source, networks effectively in multiple disciplines/industries/thought leaders, active and open to challenges to ideas and proposals
  • Exemplifies and fosters Xilinx culture of teamwork, excellence, and accountability
  • Operates and drives transparency, openness, and directness
  • Strong grasp of data center market customer care-abouts; translates technical complexities into a broad, consumable narrative; forms senior relationships with cross functional leaders and customers
  • Strong attention to detail



 

Required Experience:

  • Solid understanding of Data Center (Compute, Storage, Network) market knowledge and trends
  • Leadership of web/digital strategy with demonstrated high-quality results
  • Demonstrated success in leading large scale BU positioning or re-positioning campaigns and major product launches -- including primary research and brand studies, market and target customer segmentation, strategy development, and driving effective execution
  • Knowledge and track record of results in one or more of Xilinx targeted segments
  • Track record of success in developing and prioritizing marketing activities to meet aggressive sales targets 

Desired/Preferred Experience:

  • Experience in Data Center market, AI/Machine Learning, and cloud providers/hyperscalers
  • Experience with complex channel marketing to broad base of customers and prospects
  • Experience leveraging and working with 3rd party ecosystems to project Xilinx’s leadership

Education:

BSEE or equivalent with a minimum of 10 years of work experience (strong preference for a technical background – HW/SW background)

 

 


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