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Senior Director, Data Center Marketing Communications

San Jose, CA, United States
Mar 12, 2019


Job Description


Xilinx develops highly flexible and adaptive processing platforms that enable rapid innovation across a variety of technologies - from the endpoint to the edge to the cloud. Xilinx is the inventor of the FPGA, hardware programmable SoCs and the ACAP (Adaptive Compute Acceleration Platform), designed to deliver the most dynamic processor technology in the industry and enable the adaptable, intelligent and connected world of the future in a multitude of markets including Data Center (Compute, Storage and Networking); Wireless/5G and Wired Communications; Automotive/ADAS; Emulation & Prototyping; Aerospace & Defense; Industrial Scientific & Medical, and others. Xilinx's core strengths simultaneously address major industry trends including the explosion of data, heterogeneous computing after Moore's Law, and the dawn of artificial intelligence (AI).

Our global team is growing and we are looking for bold, collaborative and creative people to help us lead the industry transformation to build an adaptable intelligent world. We believe that by embracing diverse ideas, striving for excellence in all that we do, and working together as a unified team, we can accomplish anything. Come do your best work and live your best life as part of the ONEXILINX team!

Role Responsibilities:

o   Develop and lead a marketing communications team to position Xilinx as the adaptable intelligence platform leader in Data Center market

o   Create and lead Xilinx positioning, outbound messaging, and PR strategies to achieve near-term and long-term objectives in the Data Center market.

o   Create, implement, and own brand strategy and standards for the Data Center Organization

o   Drive executive presentations and platform messaging, and support key technical campaigns and presentations

o   Develop a digital strategy including Xilinx.com, Xilinx Forums and other communities; define and create a world class customer experience specifically geared towards software application developers

o   Support key go-to-market campaigns, external events, 3rd party or Xilinx-led ecosystem activities

Key Success Factors:

o   Market positioning, brand strategy and digital strategy expertise in complex technology markets, preferably semiconductors

o   Proven organizational leadership and change management track record

o   Effective cross-functional collaboration skills particularly with Product & Vertical Marketing, Market Development, and R&D

o   Fast and continuous learner with passion for building world-class teams, culture, and best in-class processes/practices to deliver consistently excellent results

o   Decisive decision-making based on clear & creative thinking, data analysis, and experience

o   Strategic thinking and ability to execute strategy with agility and flexibility on tactics 

o   Actively seeks and embraces great ideas from any source, networks effectively in multiple disciplines/industries/thought leaders, active and open to challenges to ideas and proposals

o   Exemplifies and fosters Xilinx culture of teamwork, excellence, and accountability

o   Operates and drives transparency, openness, and directness

o   Strong grasp of data center market customer care-abouts; translates technical complexities into a broad, consumable narrative; forms senior relationships with cross functional leaders and customers

o   Strong attention to detail 

Required Experience:

o   Strong leadership and organizational experience in Corporate Marketing & Communications, or successful marketing communications leadership experience in a large technology company with complex silicon or system products in one or more of Xilinx’ targeted market segments

o   Knowledge and track record of results in one or more of Xilinx targeted segments

o   Demonstrated success in leading large scale BU positioning or re-positioning campaigns and major product launches -- including primary research and brand studies, market and target customer segmentation, strategy development, and driving effective execution

o   Track record of success in developing and prioritizing corporate communications themes

o   Leadership of web/digital strategy with demonstrated high-quality results


Desired/Preferred Experience:

o   Experience in Data Center market, AI/Machine Learning, and cloud providers/hyperscalers

o   Experience with complex channel marketing to broad base of customers and prospects

o   Experience leveraging and working with 3rd party ecosystems to project Xilinx’s leadership



o   Bachelor’s degree is required, a BA or BS in Marketing, Communications, English or related majors are preferred

o   MA/MS in a related field is a plus



o   San Jose, and expect 20% travel to all regions


Refer to the Talent Network

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