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Senior Marketing Campaign Manager

155409
San Jose, CA, United States
Jul 13, 2018

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Job Description

Description

Xilinx develops highly flexible and adaptive processing platforms that enable rapid innovation across a variety of technologies - from the endpoint to the edge to the cloud. Xilinx is the inventor of the FPGA, hardware programmable SoCs and the ACAP (Adaptive Compute Acceleration Platform), designed to deliver the most dynamic processor technology in the industry and enable the adaptable, intelligent and connected world of the future in a multitude of markets including Data Center (Compute, Storage and Networking); Wireless/5G and Wired Communications; Automotive/ADAS; Emulation & Prototyping; Aerospace & Defense; Industrial Scientific & Medical, and others. Xilinx's core strengths simultaneously address major industry trends including the explosion of data, heterogeneous computing after Moore's Law, and the dawn of artificial intelligence (AI).

Our global team is growing and we are looking for bold, collaborative and creative people to help us lead the industry transformation to build an adaptable intelligent world. We believe that by embracing diverse ideas, striving for excellence in all that we do, and working together as a unified team, we can accomplish anything. Come do your best work and live your best life as part of the ONEXILINX team!

 

Within the Xilinx Market Development group, the Marketing Campaign Manager is responsible for global cross-functional management of marketing campaigns and product launches.  Aligned to Xilinx corporate priorities, these campaigns deliver against both business and brand strategies.  


This role requires collaboration across functional groups throughout marketing (market development, brand/creative, web, events, social, PR) and the product and vertical marketing teams to deliver cohesive messaging through highly effective campaigns.  
The role also provides oversight and integration support to regional marketing managers worldwide who are tasked with translating global strategies into locally relevant executions. 

 

Specific Responsibilities

  • Drive campaigns from inception with cross functional teams. This will require:
    • Developing content and stories, along with targeted messaging;
    • Identifying audience/persona segmentation; recommending marketing vehicles and media mix;
    • Developing and managing schedules;
    • Coordinating various external/internal teams working on the campaign
  • Analyze campaign performance and make recommendations for optimization, long tail strategies and future enhancements.

Qualifications

  • 7+ years' experience in technology marketing
  • BS or BA (marketing or communications major preferred) plus relevant experience encompassing marketing strategy & disciplines
  •  Proven ability to establish rapport, credibility, and influence across groups and with all levels of an organization to drive results
  • Exceptional written and verbal skills as well as strong presentation skills
  • Experience in developing marketing communications strategy that encompasses a broad range of marketing/messaging vehicles and deliverables
  • Proven project management experience in effectively executing integrated, streamlined campaigns
  • This person must be resourceful, adaptable, detailed, and results-oriented with a positive attitude
  • Agency experience a plus
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